Mooofarm – see live now
Rebranding and Brand Campaigns + Events
Team Project
Adobe Creative Suite
Figma
Procreate
Rebranding
Brand Strategy
Social Media Strategy
Print Media
Event Design Mgt
The Problem
MoooFarm is an award winning AgriTech start-up pioneering the white-technology revolution through its mobile application (The App), online on-demand network of veterinarians, para-vets, animal health workers, artificial insemination workers (The Cloud) and last-mile delivery agents (The Village Entrepreneurs).
But the main thing were lacking a connection with their target audience,
Research
To research our best way is to do it physically so we went to farms and met the cow caretakers, seen their farms, study them deep.
Final design
The Product
How would we convert the users of the app to buy cattle from our app?
Our main goal is to
– Increase cattle purchases in offline farms through the MoooFarm application.
– Increase cattle purchases from app users by improving trust in the virtual cattle buying experience and incentivizing farm visits.
USER PERSONAS
The Event
MOOOFARM PDFA EVENT
Designs in real life
