Shreya

Masa coffee – see live now

Brand Identity and Website Design for Masa Coffee

Team Project

Adobe Creative Suite

Figma

Procreate

Logo Design

Branding

Menu & Print Design

Website Design

The Problem

Adilas Tech wanted to start their Coffee shop for corporates and professional people. 

Bringing Ethiopia’s “Golden Bean” Coffee to the Washington DC. They wanted a brand that connect the past and present together as one.

The Solution

I took the time to research and making the whole brand voice and design indulging together as one. 

We created 3 Brand Concepts, which are different from each other.

BRAnd story

We actually worked on the whole brand story –

From the Heart of Ethiopia: The Journey of the Golden Bean. 

In the lush highlands of Ethiopia, where the air is crisp and the land is rich, a small village named Kefa thrives. This village is renowned not just for its stunning landscapes, but for a treasure it holds—a treasure that grows beneath the dappled shade of ancient trees: the legendary coffee bean known as the “Golden Bean.”

The Beginning: An Ancient Legacy

The Journey: From Ethiopia to the Washington DC

The Roast: An Art Form

The Brew: A Perfect Cup

The Experience: A Sip of Perfection

A Legacy Continues

brand PRocess

Logo Concepts

concept 1

concept 2

concept 3 (Chosen one)

Final design

Website design