Adilas Tech wanted to start their Coffee shop for corporates and professional people.
Bringing Ethiopia’s “Golden Bean” Coffee to the Washington DC. They wanted a brand that connect the past and present together as one.
The Solution
I took the time to research and making the whole brand voice and design indulging together as one.
We created 3 Brand Concepts, which are different from each other.
BRAnd story
We actually worked on the whole brand story –
From the Heart of Ethiopia: The Journey of the Golden Bean.
In the lush highlands of Ethiopia, where the air is crisp and the land is rich, a small village named Kefa thrives. This village is renowned not just for its stunning landscapes, but for a treasure it holds—a treasure that grows beneath the dappled shade of ancient trees: the legendary coffee bean known as the “Golden Bean.”