Madhuras Recipe logo
Madhura's Recipe Club
Brand & launch design · Case study
Portfolio 2026 · Shreya Deshpande
Electric lighter launch countdown post
Madhura Bachal pointing at the title
Kadakanya YouTube thumbnail
Ratalyache cutlets Instagram post
8.9M+ subscribers cook with her!
Case study Freelance · 11 weeks

Madhura's
Recipe
Club

महाराष्ट्राची अस्सल चव!
the real taste of Maharashtra
11
Weeks
60+
YouTube thumbnails
2
Product launches
YouTube · Website · Amazon · Packaging · Hoardings
01 The client

Meet Madhura

Madhura Bachal
Madhura Bachal

From her home kitchen to nearly 9 million subscribers, Madhura Bachal has become the trusted voice of authentic Maharashtrian cooking. With Madhura's Recipe Club, her favourite kitchen tools and masalas are now just a click away.

8.39M
Subscribers
Marathi channel
570K
Subscribers
Food channel
2.4K+
Recipe
videos
11
Cook-
books
THE BRIEF

Fresh thumbnails every week, plus full launch campaigns for the Club's new products.

MY ROLE

Freelance graphic designer — thumbnails, social, web banners, Amazon listings and packaging.

TIMELINE

11 weeks · 2026
60+ thumbnails
2 product launches

let's get cooking!
02 Brand system

Her kitchen, in colour

Madhuras Recipe logo
the spatula seal
Recipe Navy
#1C2470
Haldi Gold
#FFC21A
Masala Orange
#EC610A
Mirchi Red
#D3202A
Chaas Cream
#FFF5E4
मधुराज् रेसिपी
Marathi headline · bold & big
Aa Madhuras
Recipe Club
English · warm serif
02 Channel art

One face, every channel

YouTube channel art
YouTube channel art · full 2560 × 1440 canvas, with the safe area in the centre
Facebook cover
Facebook cover
Club website banner
Club website banner
03 YouTube thumbnails · 1 of 2

60+ thumbnails in 11 weeks

live on her main Marathi channel
MadhurasRecipe Marathi 8.39M subscribers · 2.4K videos
MadhurasRecipe Marathi channel page MadhurasRecipe Marathi videos grid
03 YouTube thumbnails · 2 of 2

Same look, second channel

Madhuraas Recipe Food, in the same visual family
Madhuraas Recipe Food 570K subscribers · 745 videos
Madhuraas Recipe Food channel page Madhuraas Recipe Food videos grid
03 Navratri special · Kadakanya

One recipe, every format

every recipe, every format · thumbnail, Short, Instagram post & website feature
Kadakanya vertical cover
Shorts & Reels · 9:16
Kadakanya YouTube thumbnail
YouTube · 16:9
Kadakanya Instagram post
Instagram · 4:5
Kadakanya website feature image
Website feature · 3:2
04 Product launch 01 · Electric Lighter

From teaser to bestseller

three days of guess-the-product teasers, a live launch, then the offer
The Club's bestseller ever
4,000+
pieces sold in the last month
organically, through the Club's Shopify store
Pre-launchthe countdown
3 days to go post
3 days to go
2 days to go post
2 days to go
1 day to go post
1 day to go
Launch day post, live on YouTube
launch day!
Livelaunch day on YouTube + Instagram
Live launch YouTube thumbnail
YouTube live thumbnail
Live launch Instagram post
Instagram
LIGHTER10
launch code, flat 10% off
Post-launchflat 10% off with LIGHTER10, then evergreen posts
Post-launch discount post
Post-launch evergreen post
Post-launch discount vertical
Post-launch evergreen vertical
04 Electric Lighter · Amazon & website

12 images, one story

colour → feature → use → size
Lighter landing image
Red lighter
Blue lighter
Golden lighter
Lighter features
Adjustable neck
Lighter design
Rechargeable
Multiple uses
Works in breezy conditions
Easy to hold and store
Yellow lighter dimensions
04 Electric Lighter · Amazon A+ Premium

A+ Premium listing

four full-width modules on the Amazon product page
1
One lighter, many uses
Stove, candles, diyas, agarbatti, with Madhura vouching for it.
2
Bend. Reach. Light.
The flexible neck, shown in three positions.
3
Recharge. Reuse.
USB charging, with a close-up of the port.
4
A spark, not a flame
The electric arc, magnified.
Electric lighter Amazon A+ Premium modules
04 Electric Lighter · Website

Banners, desktop + mobile

Home page offer banner
home page · desktop
Home page offer banner, mobile
Home page banner, mobile
home page · mobile
Product page banner
Product page banner
Product page banner
Product page banner
product page banners
05 Product launch 02 · Kitchen Press

A festive launch

a red-curtain countdown on Reels & Shorts, then a launch-week offer
Pre-launchthe countdown, 9:16
3 days to go vertical
3 days to go
2 days to go vertical
2 days to go
1 day to go vertical
1 day to go
Guess the product, launch day vertical
launch day · guess the product!
Post-launchlaunch week with MADHURA10, then evergreen
Kitchen press 10% off post
Kitchen press 10% off vertical
Kitchen press evergreen post
Kitchen press evergreen vertical
05 Kitchen Press · Amazon A+ content

Fill. Press. Create.

Amazon A+ banner
Amazon A+ banner
Amazon A+ banner
Amazon A+ banner
Amazon A+ banner
05 Kitchen Press · Listing images

Shown, not told

15 jalis + 6 nozzles, steps, size and every snack it makes
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
Kitchen press listing image
05 Kitchen Press · Website

Everyday + festive

Kitchen press home banner
Kitchen press festive banner
Kitchen press home banner, mobile
Kitchen press festive banner, mobile
home page · desktop + mobile
06 Packaging · Knife set

From dieline to box

three rounds, one print-ready knife set box
Knife box dieline with panel plan
1 · dieline + panel plan
Knife set box artwork with revision notes
2 · artwork + client revision round
Final knife set box design, print-ready dieline artwork
final!
3 · final print-ready box
06 Packaging · Kitchen Press

The print file

Kitchen Press box print artwork
Front
Madhura + the press + every jali & nozzle
Sides
Big red wordmark + website, readable on a shelf
Back
Step-by-step photos + QR codes to order & watch
06 Packaging · Masala range

One system, many spices

Masala box wireframe
1 · wireframe
Malvani masala box artwork
2 · box artwork
Masala pack of three
3 · pack of 3
Masala pack of five
4 · the full range
07 Amazon hero images

Ready for the cart

20 products, one clean white-studio look
Kitchen press Amazon hero
Masala pack of five
Byadgi mirch pack of three
Goda masala pack of three
Kanda lasun masala pack of three
Malvani masala pack of three
Sunday masala pack of three
Byadgi mirch pack of five
22 cm triply kadhai
24 cm triply kadhai
1200 ml fridge container
1500 ml fridge container
Multipurpose basket
Knife set
Large chopping board
Medium chopping board
Electric lighter
Oil dispenser
Measuring cups and spoons
Push chopper
07 Offer banners

Combos & gifting

Corporate gifting banner
Container and lighter combo offer
Corporate gifting banner, mobile
Combo offer banner, mobile
desktop + mobile for every offer
08 madhurasrecipe.com

The recipe home

where every recipe's feature images live
madhurasrecipe.com home page
Recipe page header
Recipe page
recipe card → photos → the story behind the dish
Recipe card
Recipe page photos
Recipe story section
08 madhurasrecipeclub.com · Shopify

The Club store

my banners and product images, live on the home page
Club store home page with lighter banner
Club store product grid and banners
Club store home page banners
08 Club store · Electric Lighter page

Light it. Sell it.

the product page, built from the listing images
4,000+ sold here in a month
the Club's bestseller ever
Lighter product page
Lighter benefits section
Lighter home banner on the store
Store product listing
08 Club store · Kitchen Press page

One press, one page

gallery, benefits and steps, all from the same image set
Kitchen press product page
Kitchen press benefits section
Kitchen press steps and Madhura quote
09 Warehouse hoardings

Big, like 19 ft big

from print file to the Club warehouse wall · 19 ft × 7 ft
Hoarding 01 · Masala range
19 ft
Masala range hoarding print artwork
7 ft
Masala range hoarding installed at the warehouse
installed!
Hoarding 02 · Kitchen products
19 ft
Kitchen products hoarding print artwork
7 ft
Kitchen products hoarding installed at the warehouse
installed!
on the walls of the Madhura's Recipe Club warehouse
That's a wrap
धन्यवाद!
Thank you for scrolling
let's cook up something for your brand next
Email[email protected]
Instagramshreyadotdesign
Madhuras Recipe logo
Designed for Madhura's Recipe Club · 2026 · Shreya Deshpande
Madhura Bachal
Gauri jevan thumbnail
Ratalyache cutlets feature image
Karanjya feature image